The vase sits there,
waiting

People walk by. Some pause. Some pick it up. It’s tangible, real, sitting on wood.

But without a photo, this is where the story ends.

She takes out
her phone

One quick snap. Natural light. The upload takes three seconds.

Everything changes.

Now it’s everywhere

The vase isn’t just on a table anymore. It’s online. People browsing from home can see it.

People who would never walk into that shop can find it.

Two ways to buy,
at the same time

The photo made this possible. Both channels, running simultaneously.

Anonymous.
Sealed.
Private.

The photo did that. Not the vase. The photo.

The rental ends.
Three doors open.

Without the photo, Sarah would pack up and go home. The vase would sit in her closet.

But because Etalage is active—because she took that photo—she has options.

All of this—unlocked by one photo.

With the photo
vs. without it

That’s the difference. One photo keeps everything possible.

It’s not about
the technology

It’s about what happens when someone can see your item without being in the room.

When they can consider it, research it, discuss it with their partner, sleep on it.

When they can bid without awkwardness. Without pressure.

That’s what the photo does. It gives your item a life beyond the physical space.

One photo opens
every door

Without it, your rental ends and that’s it.

With it, everything stays possible.

Bids. Follow-through. Choices. Momentum.

It all starts with that moment—
when you decide to take the photo.