💰 KUUL Financial Model
Interactive Business Calculator – Test Every Parameter & Make Data-Driven Decisions
Volume Assumptions
Start with 2-3 pilot stores, scale to 25+
Typical range: 20-50 sellers/store/month
Target: 40-60%
Minimum 10, target 15-20
Target >85%, minimum 70%
Critical: Must be 12€+ for profitability
Sell-Through Rates
Expected: 60-70%
Additional sales after auction fails
Last chance before donation
Most sell at 0-20%, some at 35-50%
Higher = better shipping economics
Revenue Streams
Current: 1.50€
Current: 2.50€
Current: 12%
Includes box, transport, 5-week period
Store-packed = no box revenue but higher quality
Standard Posti rate
Operating Costs
Negotiate down from 7.90€
Cardboard box + branding
Per box transport cost
Incentive for stores to pack quality items
Target <3 min, critical for scalability
Blended rate (FTE + overhead)
100-150m² industrial space
Email, social, PR, partnerships
Hosting, APIs, payment fees, dev support
Admin, legal, insurance, utilities
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Click “Calculate Financial Model” to see results
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Click “Calculate Financial Model” to see detailed breakdown
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Click “Calculate Financial Model” to see timeline projection